You only get a limited space to make your or your business stand out. Try scrolling through our other Helper profiles and see which profiles make a good first impression on you. What makes you want to book an appointment with them (or the opposite- what turns you away?) What would you do differently? Take a few minutes and write out a list as you are scrolling through and clicking into profiles.
Your tagline is short- should help readers identify what makes you unique among all the other search results. Think of something unique and memorable or use the first sentence of your profile description.
Focus on them
What do you want clients to know about your practice? Your first few lines of your profile description need to answer, “Will this person understand me?” Will you care about their personal struggles? How have you helped similar clients before? My clients feel _____ and can _____ after working with me. Provide real content and consider the difficulties your potential client may be facing.
What makes your practice unique?
Set yourself apart by focusing on a few specific areas of expertise rather than claim to be an expert at everything. Consider your ideal client and your unique background and training. While your regular website may be broad and general in scope, your profile is a chance to target specialized niches.
Background, Specializing & Avoiding Jargon
Remember there will be other areas in your profile to highlight your qualifications. Don’t spend too much time listing them out in the description area as well. Of course your clients will want to know about your education and credentials but more than that, they will want to know how you can help them. Avoid clinical jargon clients may not know. “Do you feel sad or like you have no energy” rather than “I treat people with depressive disorder”. Alternatively, if you work with a specific niche, you may WANT to include niche-specific terminology so clients can find you by searching our site for specific words or phrases. If you work with both individuals and couples, speak a bit to each audience.
Let potential clients know how to reach you- as many ways as possible. If you forget to include your email address, you might miss out on new appointments with clients who prefer to communicate over email. Point profile visitors to your website, upcoming events or articles you’ve listed on The Monkey Mashup. Consider offering a free or low-commitment initial consultation.
- Don’t spend a lot of time on your credentials- there’s other space in your Helper Listing for that.
- Keep the focus mostly on your potential client.
Link to your website, social media profiles, and even Amazon Author pages or media publicity. Above all, don’t forget to link to your events and articles on The Monkey Mashup!